Webinar – Acquisition Using Online Content Marketing

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Acquisition is the lifeblood of any fundraising program-online or otherwise. Whether your primary means of acquisition is events, face-to-face connection, or online advertising-you have to get someone to care about your cause before they will invest. So how do you get your ideal supporter to experience the value of your organization online? One critical component is content marketing. In this webinar, offered in Collaboration with our friends at NextAfter, you’ll learn what kinds of online content marketing can be used to capture the attention of your ideal potential Champion and move them towards deeper engagement with your cause. 

Year: 2019


  • Jon Powell, NextAfter