An Introduction to Monthly Giving

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Are you looking for a way to increase your financial sustainability and improve your donor retention? A Monthly Giving Program is a proven way to do both of those things.

Industry-standard retention rates of monthly givers are around 80% in the first year and 95% after five years with an average gift size of $52 a month. Monthly givers help your organization have stability and anticipate where your dollars are coming from and when. It means the bank account will never start the month at zero, helping you think differently about what’s possible knowing your basic needs are covered.


This 4-part introductory course will help you:

  1. Determine a focus
  2. Craft your messaging
  3. Consider the logistics and audience
  4. Have a launch plan

If your organization already has a monthly giving program, consider the contents of these steps to serve as an opportunity to affirm what you’re already doing, or spark ideas for how it can be improved.

Your ministry may have a monthly giving option available to your donors, but this doesn’t necessarily mean you have a monthly giving program. This course is designed to help you develop a well-rounded program that increases sustainable funding and grows your champions, and is best done in conjunction with the support of your Area Director. We encourage you to take advantage of opportunities to upload your work for feedback from your Area Director, and schedule a coaching appointment to go deeper on the topic.