Google Ads Grants for Nonprofits

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This course aims to empower participants with the knowledge and skills to manage their Google Ads Grant accounts effectively. It will cover essential aspects such as understanding the account structure, navigating the interface, ensuring compliance with Google’s policies, and optimizing the account for maximum impact. Participants will also learn how to configure account settings and generate insightful reports to measure and enhance the performance of their Google Ads Grant campaigns.


  • A solid understanding of the Google Ads Grant program and its potential for non-profit organizations.
  • Proficiency in navigating and structuring a Google Ads Grant account for better organization and efficiency.
  • Knowledge of compliance requirements and optimization techniques to run successful ad campaigns within the grant limitations.
  • Ability to configure account settings and utilize reporting tools to measure the impact and effectiveness of Google Ads Grant campaigns.
  • Confidence in managing and optimizing Google Ads Grant accounts to drive meaningful results for the organization’s goals.

Suggested Prerequisites

  • Have an active Google Ads Grant Account