Mission Increase language or phrasing.
Champions are the people who care deeply for your organization and its cause—people like volunteers, board members, givers, staff and even the people the ministry was organized to serve. Champion is a word we use intentionally to make the point that your donors and volunteers are not separate groups. Champions have comprehensive involvement in your organization. Unless quoting or referencing industry experts or terminology, we use the word giver or champion to describe those who give time, talent, treasure or their testimony to the nonprofits we serve. We do this not because we think “donor” is a bad word, only that it is insufficient to describe our posture towards these people.