Glossary of Terms

Mission Increase Vocabulary

Expected lesson duration: 10 mins

Read, take notes, prepare to discuss with your AD Trainer

Glossary of MI Terms

This spreadsheet contains terms you’ll hear used. We recommend referring back to this regularly as you are getting used to the MI language.

501c3 A 501(c)(3) organization is a nonprofit organization established exclusively for one of the following purposes: charitable, religious, educational, scientific, literary, testing for public safety, fostering national or international amateur sports competition, or preventing cruelty to children or animals.
Account StatusMission Increase language or phrasing. The status of an organization’s Ministry Account in terms of completion and updates. A teaching account does not require updates and is always OK status. Coaching or Consulting accounts require annual update, thus the status can be OK, GRC (60-day grace period between okay and incomplete), INC (incomplete), and SUB (submitted for AD review).  Access to MI services are dependent on maintaining an OK status.
AcquisitionThe process of acquiring or gaining new champions.
Activities Activities are the processes, techniques, tools, events, technology, and actions of the planned program. These may include products – promotional materials and educational curricula; services – education and training, counseling, or pregnancy screening; and infrastructure – structure, relationships, and capacity used to bring about the desired results. Consider the things you create and provide. Commonly used in conjunction with Strategic Planning.
AD CallMission Increase language or phrasing. Area Directors and NRC staff come together every Monday at 11am Pacific Time for a call. See schedule here.      
AdvocateSee “Champion.”
Area CoordinatorMission Increase language or phrasing. This person serves as administration support and event planning for an Area Director.
Area Director (AD) Mission Increase language or phrasing. A Mission Increase coach located within a community who provides teaching, coaching and consulting to ministry leaders, all at no cost to them.
Biblical Approach to Fundraising Mission Increase language or phrasing. Mission Increase approaches fundraising through a biblical lens. We allow the bible to influence how we relate to money, people and our causes. 
Boards A nonprofit board is a group of people who are responsible for overseeing the management of a nonprofit organization. They ensure that the organization is operating in accordance with its mission and goals, and they play a role in fundraising, strategic planning, and other important activities.
Book Study Mission Increase language or phrasing. ADs commonly host book studies with ministry leaders. These events are generated in Growth Track. ADs ready and study books together as a form of continuing education.
Budget A nonprofit budget is a financial plan that outlines how a nonprofit organization will spend its money.
Call-to-ActionA call-to-action (CTA) is an invitation to take a growth step. This is often associated with an ask for a giving step, but can also be an ask to learn, serve, pray or share. Sometimes called the “invitation” or “ask.” Commonly used in conjunction with communicating effecitvely.
Capability A person, program or organization having the skills and resources to achieve specific Objectives or outcomes.
Capacity A person, program or organization having the resources (such as: human resources, financial resources, time resources) to accomplish a task, project –ultimately reach its mission.
Case for Support Mission Increase language or phrasing. A concise four-part statement that consists of: the problem the organization exists to solve the solution they provide to the problem the Outcome that happens when the solution is applied to the problem an invitation to get involved. Commonly used in conjunction with developing champions, building community, communicate effectively and lead strategically.
Cause-Centered Communities Mission Increase language or phrasing. Some of the Mission Increase communities are not geographically based, rather they are centered around causes such as orphan care.
Challenge Gift A large gift given to incentivize others to collectively give in order to match the challenge gift’s total. A challenge gift is not fulfilled until the full amount is matched. For example, a single gift of $12,000 will be given if 10 people commit to giving $100 a month (matching the $12,000 for the year). Commonly used in conjunction with developing champions, building community, communicate effectively and lead strategically.
Champion Mission Increase language or phrasing. Champions are the people who care deeply for your organization and its cause—people like volunteers, board members, givers, staff and even the people the ministry was organized to serve. Champion is a word we use intentionally to make the point that your donors and volunteers are not separate groups. Champions have comprehensive involvement in your organization. Unless quoting or referencing industry experts or terminology, we use the word giver or champion to describe those who give time, talent, treasure or their testimony to the nonprofits we serve. We do this not because we think “donor” is a bad word, only that it is insufficient to describe our posture towards these people.
Chapter / CommunityMission Increase language or phrasing. Geographic or cause-specific groups of ministry leaders that are overseen by an AD.
Coaching Mission Increase language or phrasing. Through group and individual coaching, MI staff members work directly with ministry leaders, addressing particular organizational needs or concerns related to MI’s teaching topics.
Cohort  Mission Increase language or phrasing. A group of ministry leaders who share something in common, generally to learn something or do something together. i.e.: a cohort of executive directors meet each month discuss fundraising strategy and hold each other accountable to champion development. A group of new Mission Increase staff members going through training together.
Collaboration  When nonprofits work together with other organizations to achieve greater impact together. This often look like providing services upstream or down stream within the same cause. Commonly used in conjunction with strategic planning.
Consulting Mission Increase language or phrasing. Each MI Area Director provides one-to-one consulting to a select group of nonprofits; offering a more comprehensive and in-depth look at ministry and fundraising operations. Consulting is done by invitation from the Area Director and is offered free-of-charge.
Coordinator A person who commits to overseeing a specific role related to your dinner. This could be prayer, sponsorship, the entire event, or post-event activities. Commonly used in conjunction with champion vision-events.
Culture, OrganizationalOrganizational culture is the shared values, beliefs, and assumptions that shape the way an organization behaves and operates.
CRMChampion/customer relationship management software is a software platform that helps nonprofits manage their relationships with champions, volunteers, and other supporters. It can be used to track donations and involvement steps, manage events, and send out communications. Many CRMs allow leaders to pull reports and analyze their data in order to identify trends and track fundraising progress. Mission Increase recommends that organizations have a CRM, but recognizes that for some it could be cost-prohibitive. Many of our tools are designed to function in place of a CRM, or to highlight principles that can be applied toward reporting and tracking within a CRM.
Curriculum Mission Increase language or phrasing. At its heart, Mission Increase is a training program. Our curriculum is designed to meet ministry leaders where they are and, guided by an Area Director, move them toward health in fundraising, leadership, communications, and organizational health. At every step, we want to take opportunities to grow ministry leaders in faith and point them to Jesus. As such, our entire model is rooted in Jesus’ example of discipleship: learning in community, learning by doing, keeping the main thing in focus, and glorifying God in all things.  

We are committed to holding quarterly workshops (in-person and virtual, as needed), webinars, coaching (group and individual), and Group Learning. We stand behind the principles and concepts that Mission Increase has taught for years. We believe that a ministry leader who humbly follows Christ, adopts a generosity mindset, and follows our program will raise more money, develop champions, and build God’s kingdom.    
Q1: Developing Champions (Y1 Developing Champions, Y2 Inviting Champions to Give, Y3 Champion Relationships)
Q2: Build Community (Y1 Champion Vision Events, Y2 Micro-Events, Y3 Participation Projects)
Q3: Communicate Effectively (Y1 Regular Communication, Y2 Fundraising Campaigns, Y3 Acquisition Communication)
Q4: Lead Strategically (Y1 Strategic Planning, Y2 Leadership and Culture, Y3 Healthy Boards)
Deep Dive Mission Increase language or phrasing. During program evaluations, Deep Dives are interviews conducted by ADs and members of the NRC to gain qualitative data.
Development Director (DD)A nonprofit development director is the captain of the fundraising ship. They are responsible for ensuring that the organization has the resources it needs to achieve its mission. They do this by building relationships with new and existing champions, planning and executing fundraising events.
Not every organization has a development director. But for those that do, these are key people to invite to workshops and coaching.
Distinctives Mission Increase language or phrasing. Fundraising topics that are unique to Mission Increase. These include: P-E-O, Theology of Giving, Transformational Giving Principles, and Case for Support.
Donor Advised Fund (DAF)According to National Christian Foundation, a Donor Advised Fund, (sometimes called a Giving Fund) like a charitable checking account. You make all kinds of gifts into the Fund – not just cash and checks but also appreciated non-cash assets like stocks, real estate, and business interests. And when you’re ready, you go online to recommend grants to your favorite charities, and our team at NCF sends the charity money to support their work. Not only will you experience tangible benefits that simplify your giving and multiply your impact, but you also join tens of thousands of givers around the world in an unprecedented movement of Christian generosity. Commonly used in conjunction with developing champions, building community, communicate effectively and lead strategically.
Employer Identification Number (EIN)The Employer Identification Number (EIN), also known as the Federal Employer Identification Number or the Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service to business entities operating in the United States for the purposes of identification.
Estate Giving / Legacy Gifts / Planned Giving According to Money For Ministries Estate Gifts called “legacy gifts,” “planned giving” or “gifts in the will,” legacy giving is the process of a donor designating a financial or asset-based gift to a nonprofit in their will or trust. It’s basically adding their favorite nonprofit (you!) as an heir to a portion of their estate or will. There are a variety of ways to structure estate gifts: some tools offer tax benefits, others pay the donor a monthly stipend throughout their lifetime. All planned gifts are arranged now to be given later, after the donor has passed away. We like to refer to legacy giving as “an act of worship.” If we really believe God owns everything and we’re simply stewards of His resources, it’s easy to think about blessing a ministry or cause we care about as a “thank you” to Him.
Evaluation Outcome-based evaluation defines a program as a series of services or activities that lead towards observable, intended changes for participants (“a Born to Read program increases the reading time caretakers spend with children”). Programs usually have a concrete beginning and a distinct end.
Event Sponsorships An individual or organization commits to a single pre-event gift or covering the cost of a specific element of your event. Their funds are used to cover the cost of putting on the event, and not to pay for food for guests. Commonly used in conjunction with champion vision events.
Executive Director (ED)A nonprofit executive director is the leader of a nonprofit organization who is responsible for its overall management and operations. They work with the board of directors to set strategic goals, develop and implement programs, and raise funds. They also oversee the organization’s finances, human resources, and marketing.
EDs are primary people to invite to workshops and coaching because of their involvement in fundraising.
Exploration Mission Increase language or phrasing. A tool designed to help leaders practice a skill or explore a thought.
Foundation A charitable foundation is a non-profit organization that is established to support charitable causes. It is typically funded by a donation from an individual, family, or corporation. It is subject to certain tax laws and regulations, and it must have a charitable purpose.
Commonly used in conjunction with developing champions and lead strategically.
Fundraising planning The practice of creating a plan for how to raise the funds you plan to spend.
Giver See “champion.”
Granting Mission Increase language or phrasing. MI also uses matching grants as a tool in consulting. With matching grants, MI invites nonprofits to continue building their fundraising capacity by giving them a Matching Grant based on the skills they are learning through consulting.
Group LearningMission Increase language or phrasing. A section in GrowthTrack, separate from Event Management, that allows an AD to create unique events to be offered in his/her local community. Group Learning types include book study, forum, Group Coaching, and local community event.
GrowthTrackMission Increase language or phrasing. The Mission Increase CRM accessed by MI staff and containing all data including but not limited to ministry accounts, events, coaching appointments, mail features, community and user records, grants, reports, and more.
Impact These are the desired effects that you communicate to your champions. These are organizational, community, and/or system level changes expected to result from program activities, which might include improved conditions and increased capacity. Consider this the Kingdom impact you are collectively aiming for. These are the things you pray for when you pray “Your Kingdom come… on earth as it is in heaven…  For example, a college ministry’s impact could be that every student on this campus is in relationship with someone who knows Jesus. Or a pregnancy resource center’s impact could be that all lives, in and out of the womb, are considered sacred, protected, and affirmed.  Commonly used in conjunction with strategic planning.
In-Kind Gifts Non-monetary gifts. For example, if a videographer normally charges $5,000 for a video, but made one for your dinner at no cost to you, she gave you an In-Kind Gift of $5,000. Consult with your tax advisors for how to account for this. Commonly used in conjunction with annual fundraising planning.
Inputs Inputs are the resources needed to do your work. Consider the things you hold and steward. This could include: funding, existing organizations, potential collaborating partners, existing organizational or interpersonal networks, staff and volunteers, time, facilities, equipment, and supplies. Barriers might include such things as attitudes, lack of resources, policies, laws, regulations, and geography. Commonly used in conjunction with strategic planning.
Intended Impacts Mission Increase language or phrasing. Our primary impact is to see transformed ministry fundraising in organizations that are committed to advancing the Kingdom. From this starting point, we seek effects in three layers of impact:

-Direct Impacts — An increased infusion of biblical principles, fundraising capability, fundraising capacity and stability of financial resources. To date, Mission Increase has helped the thousands of nonprofits we serve increase their income by over $1.4B.
-Secondary Impacts — Serve more people, reach more people for Christ, fulfill their mission, engage new givers, and increase collaboration throughout the nonprofit sector.
-Tertiary Impacts — A stronger culture of cooperation throughout the nonprofit sector, stronger culture of giving among Christians, and expanding resources for Kingdom work. Commonly used in conjunction strategic planning.
InvitationA call action for a champion to take a growth step. This is often associated with an ask for a giving step, but can also be an ask to learn, serve, pray or share. Sometimes called the “ask” or “call-to-action.”
LeverageA Mission Increase core value.
Stewarding resources, relationships, and opportunities for maximum Kingdom impact.
LMS A learning management system (LMS) is a website that allows us to string pages together into courses and track learners’ (ministry leaders’) progress through that content. The Mission Increase LMS is called Learn. https://learn.missionincrease.org
Leadership Support Team (LST)
Local Area Board (LAB)Mission Increase language or phrasing. A group of people embedded in a Mission Increase community who exists to ensure sustainable funding, oversee scope, direction, and budget for the community. LAB members are responsible for recruiting and orienting new board members.
Logic ModelLogic models are hypothesized descriptions of the chain of causes and effects leading to an outcome of interest. While they can be in a narrative form, logic model usually take form in a graphical depiction of the “if-then” relationships between the various elements leading to the outcome. Commonly used in conjunction with strategic planning.
Major Gifts / GiverMany organizations only see major givers as people who make gifts (one-time, or cumulative annually) that are major for the organization. Sometimes this is a dollar amount, or a budget percentage. While it is important for organizations to know what is major to them, it is also important to recognize when champions make a gift that may not be considered major to the organization, but it is major to the giver. For example, if a champion who is on a fixed income regularly gives $10 a month, makes a one-time gift of $500 this would signify that the giver is likely making a gift that is major to them.
Matching Gift A large gift given to incentivize others to collectively give, usually with a cap. For example, Tom and Jane Smith will match every gift given tonight up to $50,000. Commonly used in conjunction with developing champions, building community, communicate effectively and lead strategically.
Master of Ceremonies (MC)The Master of Ceremonies (MC) is the person is the thread that ties all the elements of the presentation together. The MC introduces speakers and often opens and closes the event. Commonly used in conjunction with champion vision events.
Micro-Events Mission Increase language or phrasing. Small, champion-led events that put the hosting champion’s story of connection in the spotlight. These often experiential events have a specific focus, with opportunities for the host and their guests to take deeper steps in their own development in the cause through the call to action. Micro-events follow the NICE format:
N – Narrowly focused
I – Integrated with P-E-O
C – Call to action
E – Experience in the program
MinistrySee “nonprofit.”
Ministry Account Mission Increase language or phrasing. A ministry account is free account created within GrowthTrack (MI’s CRM), created by a Ministry Leader to access Mission Increase services. This organizational data is tracked includes contact information, purpose, fundraising details, and more. An account level can be a basic teaching level account which allows for participation in training events, or can be upgraded to coaching level, allowing participation in both training and coaching.
Ministry Leader A person who holds a position within a ministry or Christian nonprofit (staff or volunteer) who through social influence, leverages the efforts of others towards the achievement of a goal. Mission Increase uses this term to synonymously with nonprofit leader.
Ministry Portal Mission Increase language or phrasing. A leader logs into this system to access his/her organization’s Dashboard, which offers access to AD’s contact information, ministry account, training opportunities, and potentially AD’s coaching calendar.
Mission Accelerate Mission Increase language or phrasing. A fee-based consulting arm of Mission Increase that helps ministries grow and increase their financial, cultural, and eternal impact of their work, by applying skills in the dynamics of leader and team development, problem solving, planning and scalability. https://accelerate.missionincrease.org/
Mission Drift Mission drift is the unintentional or intentional change in the purpose or direction of a nonprofit organization. This can happen when the organization’s priorities shift, its goals change, or its activities become more focused on fundraising or administrative tasks than on its core mission. Commonly used in conjunction with leading strategically.
Mission StatementA Mission Statement defines the organization’s business, its objectives, and how it will reach these objectives. 
Monthly Giving Program A nonprofit monthly giving program, sometimes called a recurring giving program, is a way for champions to give a fixed amount of money to a nonprofit organization on a monthly basis. Monthly giving programs created sustainable, predictable income for organizations. Commonly used in conjunction with communicating effectively.
National Christian Foundation National Christian Foundation (NCF) is a US non-profit organization that assists donors in donating to charitable causes. NCF accepts non-cash assets (for example, stocks, real estate, and business interests) and is the nation’s largest provider of donor-advised funds focused primarily on Christian donors. Since 1982, NCF has granted over $14.5 billion to causes and charities.
National Resource Center (NRC)Mission Increase language or phrasing.
The Mission Increase National Resource Center is located in Portland, Oregon and enables the success of all local areas across the country by providing training, program materials, logistics, HR and local fundraising support.  
Nonprofit A nonprofit organization is a legal entity that is not created for profit. Its purpose is to provide a service or product to the public, and any profits that are generated are used to further the organization’s mission.
ObjectivesThe specific and measurable levels of achievement that move an organization toward its goals.  Commonly used in conjunction with strategic planning.
OrganizationSee “nonprofit.”
Outcomes Outcomes are the anticipated change or results. These are changed behaviors or attitudes, knowledge or skills gained, or life-status changed. These address the value you provide to the people you serve. 
Another helpful way to think of this is through this fill-in-the-blank. “As a result of your program or activity, you expect people will know/do/be _______, as evidenced by _______.” Typically, the evidence of outcomes are Outputs. You will then measure your outcomes. What you list as evidence of the outcome is how you will measure if the outcome is being achieved. 
Depending on your organization and the length of time your programs take to move people toward your outcomes, you may determine that you will break your outcomes into short term, mid-range, and long-term outcomes. By breaking outcomes into time frames could provide you with more immediate evaluation data to ensure you’re on track toward your outcomes and could be useful with sharing with potential funders how you are on your way toward your long-term outcomes. 
For example, a Muslim ministry’s long-term goal could be to bring Muslim person to Christ. A short-term outcome might include a Muslim/Christian relationship that is solid enough for a safe faith discussion to happen. Commonly used in conjunction with each workshop, stating learning outcomes. Also used in conjunction with strategic planning.
Outputs Output are the things you count. These are the direct results of program activities. They are usually described in terms of the size and/or scope of the services and products delivered or produced by the program. A program output, for example, might be the number of classes taught, meetings held, or materials produced and distributed; program participation rates and demography; or hours of each type of service provided.   Commonly used in conjunction with strategic planning.
P-E-O Mission Increase language or phrasing. This is the comprehensive champion development strategy we teach in order to grow your champions in the cause. It is a set of comprehensive steps you offer to grow your givers toward what you desire for them.

Participation – A low level of commitment that can require very little up-front knowledge of the organization.
Engagement – An engagement step requires more commitment. It is a deliberate step on the part of the champion to greater involvement. There is more knowledge, understanding and commitment to the cause.
Ownership – Those who are taking “O” steps are going beyond entry participation steps, and even beyond taking more deliberate engagement steps, into a new realm of helping equip others to share the cause. These champions are so engaged that they are looking at their role in your organization as a connection to a broader movement.

Each step of P-E-O typically includes five categories: Praying, Serving, Learning, Giving, and Sharing. To learn more about P-E-O, read “Coach Your Champions” by Eric Foley.
Planning Arc Your planning arc includes the full scope of your event, starting with recruiting your team of volunteer coordinators, selecting your venue, and choosing your theme. It builds to the actual event, culminates in the ask, and then gently folds back down with a well-crafted post-event strategy. Commonly used in conjunction with champion vision events.
Presentation At events, the presentation includes what is shared through the stories of speakers and culminates with the ask. Commonly used in conjunction with champion vision events.
Primary Contact Mission Increase internal language.
The leader who is primarily responsible for maintaining his/her organization’s MI account and has full administrative rights. This leader will receive any automated prompts from MI to manage the account.
Proforma A method of presenting financial projections, or predictions, over a period of time.   Similar to how a Profit and Loss statement shows historical data for money coming in and out, a proforma is a future-looking statement that combines the Financial Goals step of the Annual Fundraising Plan with the organizational budget. Proformas are sometimes requested by granting foundations, business partners, givers, or boards.
Program 1. A nonprofit program is an ongoing, organized effort to provide a service or support of some kind where needed. Not to be confused with an initiative, a program is a part of a nonprofit’s organization structure (rather than the nonprofit itselfRelated to a fundraising event, the program is the entire event. Typically, this starts with the doors opening and ends when the last guest leaves.
2. The Mission Increase program exists to help ministry leaders grow in fundraising development and ministry leadership. The program is offered through teaching, coaching and consulting in the form of workshops, coaching and webinars.
Receipts The US IRS requires that nonprofits must provide givers with documentation showing that a gift has been received.
Resources 1. Another term for funding and/or human capacity. i.e.: We need more resources to deliver this program.  
2. Mission Increase language or phrasing. Tools Mission Increase make available to ministry leaders.
Signature Participation Projects (SPP)Mission Increase language or phrasing. These are small events that occur regularly and support your programmatic work. They are designed to be a first step for someone to take in the ministry to learn more about the cause and determine if there is interest or passion to get more involved. It is a bite-sized piece of the ministry that represents the whole. Focus on the people you serve and offer participants the opportunity to actually do part of the ministry so that they have the chance to make actual change. It is understandable, low-commitment and repeatable.
Sponsor A person who commits to covering the costs of something at your event. For example, when table hosts pay for the cost of their tables, this can be referred to as “sponsoring the table.” Or if a generous champion wants to cover the cost of the printed materials at your dinner, this would be sponsoring the printed material.
Strategic Planning A process in which an organization’s leaders (executives and board) decide what outcomes they want to achieve and the best actions and use of resources for doing this.
Strategic Thinking Is an individual’s capacity for thinking. It keeps in mind where the individual, project or organization is aiming, the current realities and theoretically, methodically, creatively and resourcefully considers a plan in which to achieve goals. Commonly used in conjunction with strategic planning.
StewardshipA Mission Increase core value.
Maintaining and using wisely the gifts that God has blessed us with, knowing that ultimately, those things belong to Him and should be used for His glory.
Table Host A commit to filling it with people from his network and acts as a welcoming host of his guests at the fundraising event. A table host is often synonymous with a table sponsor. Commonly used in conjunction with champion vision events.
Table SponsorA person who covers the cost of a table. A table host is often synonymous with a table host. Commonly used in conjunction with champion vision events.
Teaching Mission Increase language or phrasing.
Through quarterly workshops and webinars, MI offers a practical, biblically-based fundraising curriculum covering topics such as developing champions, building community, communicate effectively and lead strategically.
TeamsMicrosoft Teams is a platform that integrates with Microsoft’s other programs. We use it as a place to communicate transparently with team groups related to projects and subjects. Additionally, Teams is our primary video meeting platform.
ThankView A video email platform that offers data driven metrics. Open rates are around 50-60%.
Use Cases:
– Area directors use it for crowd building
-NRC uses it to collect video replies from leaders
Thankview has a partnership with MI where we receive a pro membership at no cost (currently), in exchange for using it publicly. Ministry leaders who are interested in using it can receive a 17% discount if they mention MI. They can request a demo through bit.ly/thankview Commonly used in conjunction with communicating effectively.
Theory of ChangeA theory of change is a description of why a particular way of working will be effective, showing how change happens in the short, medium, and long term to achieve the intended impact. It can be represented in a visual diagram, as a narrative, or both. Commonly used in conjunction with strategic planning.
Transformational Giving (TG) Mission Increase language or phrasing.
At the heart of Mission Increase’s work with Christian nonprofits is a biblical view of giving summarized in our “Ten Principles of Transformational Giving.” These principles guide nonprofits toward a genuine understanding of fundraising as the building of a community and away from simply asking for money to support their work. The community that is created between nonprofits and their champions, whom God uses to affect His kingdom purposes, begins with love for others, faith in God’s provision and a willingness to be led by the Holy Spirit.

Transformational giving begins as a response to God’s grace and results in an “overflowing in many expressions of thanks to God” (2 Corinthians 9:12, NIV). To learn more, read Henri Nouwen’s “Spirituality of Fundraising.”
UrgencyA Mission Increase core value.
Because people are suffering and time is short, we are compelled to act quickly to engage issues, develop solutions, meet needs and share the gospel. 
ValuesA set of guiding principles that shape the behavior and decision making of everyone on a nonprofit’s team. Core values are part of the fabric of an organization.
VirtuousMission Increase language or phrasing.
Mission Increase’s CRM. This is a space to keep track of donor relationships (communications, giving history, relationships and connections to other donors, communities, MI staff, causes).
Vision A vision statement looks forward and creates a mental image of the ideal state that the organization wishes to achieve. It is inspirational and aspirational and should challenge employees. Questions to consider when drafting vision statements might include:
-What problem are we seeking to solve?
-Where are we headed?
-If we achieved all strategic goals, what would we look like 10 years from now? Commonly used in conjunction with making the invitation, champion vision events and strategic planning.
Webinar Mission Increase language or phrasing.
Every quarter, Mission Increase offers national webinars. These are tangentially related to the quarter workshop topic. They feature internal and external panelists. Some ADs choose to host Webinar Watch Parties with groups of ministry leaders.
Workshop Mission Increase language or phrasing.
Every quarter, ADs host workshops in their communities. The quarterly cadence is: developing champions, building community, communicate effectively and lead strategically.
Worldview (org worldview) According to Focus on the Family, “a worldview is the framework from which we view reality and make sense of life and the world. “[It’s] any ideology, philosophy, theology, movement or religion that provides an overarching approach to understanding God, the world and man’s relations to God and the world,” says David Noebel, author of Understanding the Times…. A biblical worldview is based on the infallible Word of God. When you believe the Bible is entirely true, then you allow it to be the foundation of everything you say and do.”
Mission Increase commonly uses the term “worldview” to mean Christian or biblical worldview.  
Year-End Giving Most nonprofits see a rise in giving in the final three months of the year, most notably in the final month and week of the year. Commonly used in conjunction with communicating effectively.

Quiz

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