STEP 1: The Focus

Review What’s Already Happening

Likely, your organization already has people giving monthly, or with regularity.

How did you come to acquire them? What did they say yes to? Why have they stayed?

Spending time considering what’s already happening can influence what you end up designing for your program.

Determine the Need

The best forms of monthly giving underwrite and sustain what is already happening. Consider the following questions when thinking about a funding focus.

  • What dollar amount would it take to maintain what we’re already doing?
  • How could you most clearly communicate the work and the cost?
  • What needs to be sustained?

Work through the following Exploration to help determine the focus of your program.