Year-End Campaign Template

A spreadsheet template for a year-end communications strategy.
Excel spreadsheet

December will be here before you know it. Do you have a year-end communication plan?

This 7-step template helps you:

  • Determine a focus and a goal
  • Incorporate your key message
  • Collect stories
  • Have strong calls-to-action
  • Create a weekly action plan
  • Follow-up well

This tool also includes a recommended timeline to help you make the most of the season of generosity. When you have a plan, it can reduce your stress at year-end because you know what to do. More so, it helps your champions feel cared for, engaged more and in the loop

Originally designed for year-end giving, this template is flexible and can be used with any campaign.

Used during the Designing Effective Year-End Communications workshop.


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