Google Ads Grant | Part 3 – Video & Homework

Presentation Slides

PDF: Part 3_Google Ads Grant for Nonprofits


  • Review your search terms report and use that information to optimize your keyword match types.​
  • Add negative keywords.​
  • Review your ad copy and optimize it to improve quality scores. ​
  • Consider testing out one of the copy writing frameworks within your ads.​

Suggested Reading


  • Come to my office hours on Nov 17 @ 10:00am PT if you need help or want to hear Q&A from others.

Recording of Part 3 Q&A