Most people emphasize preparing the event itself and may overlook preparing the people who will attend the event and crafting a follow-up plan. Leverage your event by strategically designing the whole experience, starting with the invitation, and building an ongoing communication stream that includes next steps for involvement.
Continually adding new champions to your cause is a critical piece to sustainable growth for any organization. At Mission Increase, we believe a sound acquisition strategy will include events of varying sizes and focuses. Micro-Events are crucial to your overall acquisition strategy because they have the capability to happen with regularity.
In this webinar, Luke Womack from The Go Fund shares his event strategy from just getting started with large-scale events, to having events in multiple cities. This webinar discusses how events are a catalyzing mechanism for growth, tips to grow your dinners, the follow-up strategy and mistakes to avoid.
Acquisition is the lifeblood of any fundraising program-online or otherwise. Whether your primary means of acquisition is events, face-to-face connection, or online advertising-you have to get someone to care about your cause before they will invest. So how do you get your ideal supporter to experience the value of your organization online? One critical component is content marketing. In this webinar, offered in Collaboration with our friends at NextAfter, you’ll learn what kinds of online content marketing can be used to capture the attention of your ideal potential Champion and move them towards deeper engagement with your cause.