Are you a leader in a faith-based nonprofit with a deep passion for your mission? Imagine harnessing that passion to create a powerful marketing strategy that aligns every member of your organization, engages new supporters, and drives impactful decision-making. Our Marketing Foundations course is designed specifically for leaders like you, who are dedicated to growing their organizations and maximizing their outreach.
What to expect from this cohort:
- Articulate Your Mission and Vision: Clearly communicate the core of your organization’s purpose to inspire and unify your team and supporters.
- Define Your Audience: Identify and understand your key audience segments to tailor your message and outreach effectively.
- Set Brand Promises and Differentiating Activities: Establish unique value propositions that set your organization apart and resonate deeply with your audience.
- Build Your Scoreboard with KPIs (Kept Promise Indicators): Develop measurable indicators to track your progress and ensure your activities align with your mission.
What is included in this cohort:
- 4 pre-recorded videos that you can access (and re-access) at any time:
- Session 1:
- In this session we will provide an introduction to the 7 Strata, and show how all the parts work together to bring alignment between your mission and your marketing.
- Session 2:
- We will look at the importance of a well defined audience, and help you discern the difference between your target audience and the most important segment that makes up your core audience
- Session 3:
- In this session we will talk about the importance of brand promises and differentiating activities for building your brand. You will consider both the needs of your core audience and your unique gifts to design brand promises for your organization.
- Session 4:
- What you measure matters. When it comes to marketing messaging there is a lot of fluff. Building your kept promise indicators will ensure all of your marketing efforts are inline with your mission and vision, and just as important you will have a concrete way of showing your constituents that you can be trusted.
- Session 1:
- Live Q&A Session: Wednesday, August 28, 2024 – 9:00 – 10:00am PT | 12:00 – 1:00pm ET
- Get ready for an engaging hour with Josh Kashorek with Five Q! Yes, you heard that right – they’ll be joining us live to answer all your burning questions. Bring your curiosity and prepare for an informative open office hour session. This is your chance to interact directly with the pros. Don’t miss out!
- Note: if you are unable to make this session, we will provide a link to recorded discussion.
