Year-End Campaigns Goals and Focus

Mission Increase provides a structured approach for planning effective fundraising campaigns. Begin by determining whether your campaign will support the general fund or a specific project. Enter your annual budget along with income data from the past two years to establish a feasible stretch goal, guided by year-end fundraising statistics and prayerful discernment. Record the rationale for each goal and note any anomalies to explain variations in numbers. Key insights include the fact that 30% of an annual budget is typically raised in December, with 10-12% coming in the final three days. This method ensures a well-grounded and achievable campaign strategy.